Canadian Advertising in Action
By:Keith John Tuckwell
Published on 2014-04-21 by
Praised for its clear writing style and solid Canadian examples, Advertising in Action provides a clear picture of the advertising industry. This book is ideal for courses that focus primarily on advertising while introducing students to the broader topic of integrated marketing communications. Similar to previous editions, the book remains student-friendly. Key concepts are presented in easy-to read language and numerous examples and illustrations, written and visual, are included to demonstrate key concepts and related advertising and marketing communications strategies.
This Book was ranked at 36 by Google Books for keyword signwork a craftsmans manual.
Book ID of Canadian Advertising in Action's Books is l-ZUngEACAAJ, Book which was written byKeith John Tuckwellhave ETAG "q19FW2DtTEA"
Book which was published by since 2014-04-21 have ISBNs, ISBN 13 Code is 9780133370270 and ISBN 10 Code is 0133370275
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Book which have "520 Pages" is Printed at BOOK under CategoryAdvertising
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