The Management of Technological Innovation
By:Mark Dodgson,David M. Gann,Ammon Salter
Published on 2008-02-07 by Oxford University Press on Demand
|By explaining the innovation process the book reveals the broad scope of MTI and its importance for company survival, growth and sustainability. It describes how MTI has to be managed strategically and how this is successfully achieved by formulating and implementing strategy and delivering value. Chapters provide frameworks, tools and techniques, and case studies on managing: innovation strategy, communities, and networks, R&D, design and new product and service development, operations and production, and commercialization.| |This new edition has been fully revised and updated to reflect the latest teaching and research, and to ensure its continuing relevance to the contemporary world of MTI. It will be an important resource for academics, students, and managers throughout the world, is a recommended text for students of innovation and technology management at postgraduate and undergraduate level, and is particularly valuable for MBA courses.|--BOOK JACKET.
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Book ID of The Management of Technological Innovation's Books is 348SDAAAQBAJ, Book which was written byMark Dodgson,David M. Gann,Ammon Salterhave ETAG "URvfNnEKML4"
Book which was published by Oxford University Press on Demand since 2008-02-07 have ISBNs, ISBN 13 Code is 9780199208524 and ISBN 10 Code is 0199208522
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Book which have "373 Pages" is Printed at BOOK under CategoryBusiness and Economics
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